ALSen Polling Wasn’t All Wrong; How We Did It Differently
Election Day in Alabama has passed. Thank GOODNESS! The yard signs are disappearing; the headlines (believe it or not) are fading; and Roy Moore’s horse, Sassy, is back in the barn. Republican strategists are left to make sense of the chaos and explain how things went so horribly wrong on December 12th – or really […]
Read MoreA Note of Thanksgiving from the Cygnal Team
There’s something about the holiday season that makes people particularly reflective. It’s hard to put a finger on it, but life seems a little sweeter when viewed through the pumpkin-spice-colored lenses of Thanksgivings past. It’s the perfect pause at the end of the year, where you worry less about where you’re going, and give thanks […]
Read MoreWhat to Do When Your Hair Is on Fire
You’re watching football on a crisp fall afternoon when suddenly your phone explodes. Tweets, texts, and telephone calls start pouring in. You change the channel on your TV to Fox or CNN (or maybe MSNBC if you’re into Rachel Maddow’s show, I guess), and your jaw drops to the floor as you hear the words […]
Read MoreKeep It Simple, Stupid.
Crafting messaging for your public affairs campaign can be a pretty daunting challenge. There are approximately 172,000 words in the English language, and you know that some combination of those is going to get you your desired results. So how do you choose the best words for your messaging? The answer is…well…simple. Stupid Words You […]
Read MoreCygnal/L2 Poll for AL US Senate Runoff: Moore Leads, Jones Undefined
MONTGOMERY, Ala. – Two months out from the general special election, a poll by Cygnal, a Montgomery, Ala.-based polling and communication firm, and L2, a national nonpartisan voter data and analytics provider, shows Republican Roy Moore ahead of Democrat Doug Jones by 8 points – the same margin Moore held over Strange exactly two months […]
Read MoreCygnal Strikes Again: Correctly Predicts Moore-Strange US Senate Duel
It seems like only yesterday the politicos and public were saying: “There’s no way he can win.” They said, “His opponent has an enormous ‘war chest,’ he plays fast and loose with the rules, and he’s too much of an outsider.” And just like our President, Roy Moore rode in on his populist horse to […]
Read MoreHow to Avoid Unrealistic Budget Expectations
Building a winning campaign infrastructure is like painting a masterpiece. In the same way artists have to use contrast, focus, light, and movement, consultants must assemble a cohesive team of vendors and staff that can work to make their vision come to life. The issue is that most candidates want Van-Gogh results on a high-school-art-competition […]
Read MoreCygnal/L2 Poll for AL US Senate GOP Primary
Less than a week away from Tuesday’s election, a poll by Cygnal, a Montgomery, Ala.-based polling, communication, and digital firm, and L2, a national nonpartisan voter data and analytics provider, shows Judge Roy Moore ahead of incumbent Senator Luther Strange at 30.7% to Strange’s 22.6%, a difference of more than 8 points. The poll also […]
Read MoreCygnal Announces New Hire, New Roles
Cygnal, a national polling, digital, and communication firm, announced the addition of Chris Kratzer as the firm’s new vice president of polling and communication Monday. Additionally, Cygnal’s senior vice president of services, Cory Brown, announced his transition to an advisory role as he moves to lead custom research at a market research firm. Kratzer comes […]
Read MoreHow Campaigns Can Spot Bad Polling Numbers
Choices. Life is full of them. One that we currently face in our industry is whether we can trust polling numbers that may come our way. It could be a breaking story citing numbers from a recently-released poll in a race you’re working on. Another time, maybe it’s a poll you get your hands on […]
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