C&E Names Brent Buchanan a 2015 Republican Rising Star
Campaigns & Elections, a national media outlet focused on political campaigns and public affairs, last night named Cygnal’s Managing Partner Brent Buchanan a 2015 Republican Rising Star. Ten Republicans – ranging from pollsters to consultants to Party officials – were given the hon or at a ceremony held last night on the Potomac River in Washington, […]
Read MoreAlabamians Split on Displaying Confederate Flag at Government Sites
Following Governor Robert Bentley’s decision to remove the Confederate flag from the Alabama Capitol grounds, Cygnal released a survey showing Alabamians approve of the decision by a slim majority. During a scientific Internet poll conducted from June 22-24, the Alabama-based communication and polling firm found that 51.2% of Alabamians do not think Alabama government buildings […]
Read MoreHow to Implement Big Data Principles in Your Campaign or Organization
I’m an Apple guy…iPhones, iPads, iEverything. Every time Apple says something, I’m on the hook to listen. Having said that, I am also a huge fan of Samsung’s “Next Big Thing” marketing campaign; mainly because I think it’s catchy and relevant to this topic because the next big thing – data power for everyone – […]
Read MoreThe Road to Polling: A White Paper on Cost-Effective, Actionable Survey Research
In August of last year, Cygnal released a white paper on our success in automated polling. Our goal was to show that the methodology behind the way we do it is the difference when compared to the many others who say they conduct “robo-polling”. We understand that there’s much more to accurate, actionable results than […]
Read More5 Ways to Gauge ROI in Your Political or Issue Campaign
The single most valuable resource for any political campaign or issue group is cash. Much time and effort is spent raising it, and cash is needed in order to exist, to operate and definitely to win. With this being so valuable, it should unquestionably be protected and used wisely, yet so often this is not […]
Read MoreA Winning Campaign Strategy is Still All in the Mix
It used to be that candidates and groups could reach goals using some mix of the big three – TV, mail and radio. There were specific consultants that mastered each and winning strategies were rather easy to come by. Sure, innovation was present inside these three silos, but all the money seemed to flow there […]
Read MoreHow a Campaign Can Face its Big Data Fear
Technology is a helluva drug. Nowadays, the campaign industry is jumping from one application to another always searching for that next big thing that will give us an edge over our competition. Alfred the Butler told Bruce Wayne in 2008’s The Dark Knight: “You crossed the line first, sir. You squeezed them; you hammered them […]
Read MorePut Your Nose to the Grindstone to Set Yourself Apart
You don’t have to be an expert. You don’t have to be the best in your field. But you do have to work hard. Under-promise and over-deliver. Do a little more than is expected, and you can easily set yourself apart. This does not require you working an insane amount of hours, just a few […]
Read MoreCygnal Receives Highest Industry Honor, Wins 2015 Pollie Award
American Association of Political Consultants (AAPC) recognizes Cygnal for exceptional work during its annual conference in New Orleans Last night at a ceremony in the heart of New Orleans, Cygnal was awarded a coveted Pollie Award from the AAPC, the industry’s highest honor bestowed upon political consultants at the national and international level. The firm […]
Read More7 Ways Survey Research Can Help Your Campaign or Organization
As a Cavalry Scout in the Army for many years, my tradecraft was reconnaissance. It was my team’s job to keep our commanders informed so they could make the best decisions to keep troops alive and win the fight. Since transitioning from battles in faraway lands to battles in the private sector, I’ve seen that […]
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