AAPC Names Cygnal’s Cory Brown to Prestigious “40 Under 40”
The American Association of Political Consultants (AAPC) announced that Cory Brown, Vice President for Data & Strategy at Cygnal, is among the 40 “best and brightest campaign professionals under 40 years old” for 2016. Brown is one of 17 Republicans nationally that made the list. The recognition is another award to add to the trophy […]
Read MoreRAGA Expands Use of Tracking Polls with Cygnal Pulse
Cygnal Pulse stretched our polling budget, and quickly and accurately gave us the results we needed to make funding decisions. – Scott Will, Executive Director, RAGA Gathering voter insights leads to better decision-making Insights derived from the actual audience you need to understand and influence is highly key to accurate decision-making. In political campaigns, it […]
Read MoreLet General Patton Inspire You to Win
When I was a young cavalryman, one name inspired us above all others – General George Patton. If we needed motivation, our leaders would use the legend of Patton and his words to rally us to take that hill. In 1944, as the Allies were preparing the invasion of France to battle the Nazis, he […]
Read MoreOnce Dangerous, Now Safe: Opportunities Abound in Colombia
When we told our families last Fall that we would be traveling to Medellín, Colombia for two months to adopt our son, their faces turned as white as the cocaine they thought covered the country. In spite of the thousands of positive articles in the international press about Colombia’s impressive, positive strides in the last […]
Read MoreC&E Names Brent Buchanan a 2015 Republican Rising Star
Campaigns & Elections, a national media outlet focused on political campaigns and public affairs, last night named Cygnal’s Managing Partner Brent Buchanan a 2015 Republican Rising Star. Ten Republicans – ranging from pollsters to consultants to Party officials – were given the hon or at a ceremony held last night on the Potomac River in Washington, […]
Read MoreAlabamians Split on Displaying Confederate Flag at Government Sites
Following Governor Robert Bentley’s decision to remove the Confederate flag from the Alabama Capitol grounds, Cygnal released a survey showing Alabamians approve of the decision by a slim majority. During a scientific Internet poll conducted from June 22-24, the Alabama-based communication and polling firm found that 51.2% of Alabamians do not think Alabama government buildings […]
Read MoreHow to Implement Big Data Principles in Your Campaign or Organization
I’m an Apple guy…iPhones, iPads, iEverything. Every time Apple says something, I’m on the hook to listen. Having said that, I am also a huge fan of Samsung’s “Next Big Thing” marketing campaign; mainly because I think it’s catchy and relevant to this topic because the next big thing – data power for everyone – […]
Read MoreThe Road to Polling: A White Paper on Cost-Effective, Actionable Survey Research
In August of last year, Cygnal released a white paper on our success in automated polling. Our goal was to show that the methodology behind the way we do it is the difference when compared to the many others who say they conduct “robo-polling”. We understand that there’s much more to accurate, actionable results than […]
Read More5 Ways to Gauge ROI in Your Political or Issue Campaign
The single most valuable resource for any political campaign or issue group is cash. Much time and effort is spent raising it, and cash is needed in order to exist, to operate and definitely to win. With this being so valuable, it should unquestionably be protected and used wisely, yet so often this is not […]
Read MoreA Winning Campaign Strategy is Still All in the Mix
It used to be that candidates and groups could reach goals using some mix of the big three – TV, mail and radio. There were specific consultants that mastered each and winning strategies were rather easy to come by. Sure, innovation was present inside these three silos, but all the money seemed to flow there […]
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