A Winning Campaign Strategy is Still All in the Mix
It used to be that candidates and groups could reach goals using some mix of the big three – TV, mail and radio. There were specific consultants that mastered each and winning strategies were rather easy to come by. Sure, innovation was present inside these three silos, but all the money seemed to flow there […]
Read MoreHow a Campaign Can Face its Big Data Fear
Technology is a helluva drug. Nowadays, the campaign industry is jumping from one application to another always searching for that next big thing that will give us an edge over our competition. Alfred the Butler told Bruce Wayne in 2008’s The Dark Knight: “You crossed the line first, sir. You squeezed them; you hammered them […]
Read MorePut Your Nose to the Grindstone to Set Yourself Apart
You don’t have to be an expert. You don’t have to be the best in your field. But you do have to work hard. Under-promise and over-deliver. Do a little more than is expected, and you can easily set yourself apart. This does not require you working an insane amount of hours, just a few […]
Read MoreCygnal Receives Highest Industry Honor, Wins 2015 Pollie Award
American Association of Political Consultants (AAPC) recognizes Cygnal for exceptional work during its annual conference in New Orleans Last night at a ceremony in the heart of New Orleans, Cygnal was awarded a coveted Pollie Award from the AAPC, the industry’s highest honor bestowed upon political consultants at the national and international level. The firm […]
Read More7 Ways Survey Research Can Help Your Campaign or Organization
As a Cavalry Scout in the Army for many years, my tradecraft was reconnaissance. It was my team’s job to keep our commanders informed so they could make the best decisions to keep troops alive and win the fight. Since transitioning from battles in faraway lands to battles in the private sector, I’ve seen that […]
Read MoreFind Alabama General Election Results Online – 11/04/14
Track Election Results Live Our Suggestions for Where to Get the Best Information Tonight Since the Secretary of State is not expected to carry live election results online tonight, we suggest the following website to follow the general election results: Birmingham Area: https://www.myvotealabama.com Central Alabama: https://ftpcontent4.worldnow.com/wsfa/NewsTicker/elections.html North Alabama: https://web.waaytv.com/election and https://www.whnt.com East Alabama: WSFA and […]
Read MoreBentley & the Lottery Up Big in New Statewide Survey
Turnout demographics expected to be similar to 2010 general election A poll conducted this week by Cygnal, a Montgomery-based political strategy, research, media, and public relations firm, indicates that statewide Republican candidates, led by popular incumbent Governor Robert Bentley, should cruise to victory on November 4, 2014. The survey of landline and cellular phones was […]
Read MoreWhite Paper: The Accurate Way to Execute Automated Polling
It’s no surprise to those of us in the public relations, policy, and campaign world that polling is having its struggles as of late. Of special concern to practitioners on the right is that Republican-leaning outfits seem to be struggling more than their Democrat-leaning counterparts. Polling problems have made the news in specific cases like […]
Read MoreMerrill, Beeker, Zeigler, and Jeb Bush Lead in New GOP Runoff Poll
High number of undecided voters will affect turnout, mostly negatively A poll conducted this week by Cygnal, a Montgomery-based political strategy, research, media, and public relations firm, indicates that even the highest propensity Republican primary voters are highly undecided in the statewide runoff elections for Secretary of State, Public Service Commission Place 2, and Auditor. […]
Read MoreAL-06 Shock Poll Shows Palmer with Commanding Lead
Cygnal conducted independent survey research for GOP primary runoff A poll conducted this week by Cygnal, a Montgomery-based political strategy, research, media, and public relations firm, indicates that Gary Palmer has surged ahead of Paul DeMarco after the primary election five weeks ago. Palmer sits at 59.6% to DeMarco’s 29.3%. The phone survey was conducted […]
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