NH Primary Source: Mowers internal poll shows him in strong position early in GOP primary contest
Republican 1st District U.S. House candidate Matt Mowers’ campaign has been conducting polling, and while it’s being challenged as an illegal push poll by an activist supporting Mowers’ Republican primary opponent, the results show him in a strong early position in the primary race. Early in the poll, conducted by Harper Polling, participants are asked straight […]
Read MoreVoting-By-Mail To Be Top Story in 2020 General Election
As we near the early months of summer, it is becoming more apparent each week that Vote-By-Mail (VBM) is going to play an unprecedented role in the 2020 General Election. Experts say that COVID-19 could remain a threat well into 2021 and that, while many Americans will feel comfortable voting at polling stations on Election […]
Read MoreCygnal Grows Team to Serve Exploding Customer Base
WASHINGTON, D.C. – Cygnal today announced the addition of David Wolfson as Director of Client Strategy and Jacqueline Boggess as Director of Insights and Communications. Additionally, longtime Cygnal team member, Kay Aguilar, has taken on the additional responsibility of Culture Ambassador. “With Kay’s promotion and the addition of these three new team members, Cygnal’s roster […]
Read MoreCoronavirus pandemic muddies election and opinion polling
The polling and public opinion research industry has had to delay or alter the way it works amid stay-at-home orders and social distancing measures. Brock McCleary, president of Harper Polling, said he’s confident that polls will still be conducted — he’s working on a few himself — but voter behavior will get more mysterious. Pollsters […]
Read MoreCygnal Wins National Awards, Including Best Use of P2P SMS
WASHINGTON, D.C. – During the American Association of Political Consultants’ annual Pollie Awards Ceremony – held virtually on April 3, 2020, because of Coronavirus – Cygnal won the Gold Pollie for Best Use of Peer-to-Peer Texting for their success in overcoming bias in P2P SMS polling, as well as the Bronze Pollie for Overall Best […]
Read MoreVoters Are People Too: The Importance of Human Connection in Crisis
Every election year, someone – actually most everyone – says: “This will be the most important election of our lifetime!” Well…2020 might actually be. While all of us practice social distancing and self-quarantine, we all wonder when this will be over. I guess that’s the toughest part about all of this: the uncertainty. It’s been […]
Read MoreCygnal Poll: Tuberville Leads by Two Touchdowns Headed Into the 4th Quarter of the GOP Senate Primary Race
MONTGOMERY, Ala. – A week after Super Tuesday, former Auburn Tigers football coach Tommy Tuberville has a commanding lead in the Alabama primary runoff for U.S. Senate against former Senator and Attorney General Jeff Sessions, according to a new poll released today by Cygnal. The Cygnal survey, conducted March 6 – 8, with 645 likely […]
Read MoreP2P SMS Is Hot – But Not All Platforms Work the Same
The fastest expanding campaign technology last cycle was peer-to-peer text messaging, known as P2P or P2P SMS. Dozens of companies popped up offering the service with billions of messages sent. It has only expanded since then, and, much like IVR, has become a race to the bottom to see who can offer the lowest rate […]
Read MoreCombining Polling with Modeling to Drive Cost Savings
Toward the end of the 2018 election cycle, we had multiple clients and committees complain about the high cost of conducting both polling and predictive analytics (often known as – modeling or scoring). They wondered why these projects couldn’t be done at the same time. The cumulative results were great to have – thorough understanding […]
Read MoreWhat Does a Swing Voter Look Like?
With an extremely polarized political environment, it’s hard to believe anyone would be a swing voter – an individual who voted for one party in a certain election then another party in the next election. In the 2016 election, more counties switched from Obama to Trump than from Romney to Clinton in 2012. If you […]
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