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Explore the latest news from Cygnal's team of expert pollsters and innovators.

Independent Poll Released for Statewide GOP Primary Races

Bentley, Ivey, McKinney, Beeker, Oden, Zeigler lead; heavy undecided down-ballot A poll conducted this week by Cygnal, a Montgomery-based political strategy, media, and public relations firm, indicates the Republican race for Governor is a lock for incumbent Robert Bentley. Lt. Governor Ivey is leading her challenger but below the 50% mark. Reese McKinney leads a […]

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3 Reasons Cygnal’s “Flash Polling” Survey Research Makes Sense for Campaigns

Polls are like road maps, albeit only snapshots of the current surroundings. But they serve as a valuable tool to make informed decisions for strategy and messaging. A few years ago our team realized that a need existed to have actionable intelligence from the likely electorate. Sure you could get this from a robust canvassing […]

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Public Strategy Associates Transition, Forms Cygnal for Communication & Campaign Services

When Brent Buchanan helped start Public Strategy Associates, LLC (PSA) back in 2007, the firm only offered campaign management and corporate communication services.  It was a two-man shop that earned every bit of business it got.  It didn’t take long for PSA to earn a reputation for hard work and a winning record. Times changed […]

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