Poll: Trump holds commanding lead in potential 2024 GOP presidential primary
A survey of 1,204 likely Republican presidential primary voters, conducted by the international polling and predictive analytics firm Cygnal, shows former President Donald Trump with a strong hold on the presidential primary ballot, and a GOP base motivated by inflation and pocketbook issues.
Read MoreBrent Buchanan on Spicer & Co. Discusses Biden Image, Top Issues, & More Just A Few Weeks Out From Midterms
Check out this awesome interview with Cygnal’s President and Founder, Brent Buchanan, featured on Spicer & Co. on Newsmax!
Read MoreSeptember National Voter Trends Panel
In our September National Voter Trends Panel, Cygnal Pollster Chris Lane and Director of Sampling & Innovation Noah Wyhof-Rudnick delivered key insights into the data shifts from the past month.
Read MoreAugust National Voter Trends Panel
In our August National Voter Trends Panel, Cygnal Pollster & VP Brock McCleary and Director of Sampling & Innovation Noah Wyhof-Rudnick delivered key insights into the data shifts from the past month.
Read MoreHow The Abortion Issue Reshaped The ’22 Midterm Landscape
On June 24th, 2022, the Supreme Court issued the ruling in Dobbs v. Jackson Women’s Health Organization, overruling Roe v. Wade and the federally protected right to an abortion. Since then, there has been a decidedly significant shift in the political environment. However, time slots and prices are irrelevant if the messaging is faulty.
Read MoreJuly National Voter Trends Panel
In our July National Voter Trends Panel, Cygnal Director of Client Strategy, John Rogers, and Director of Sampling & Innovation, Noah Wyhof-Rudnick, deliver key insights into the data shifts from the past month. Here are a few key takeaways to note: Even Democrats believe the country is heading down the wrong track. Generic ballot has […]
Read MoreJune National Voter Trends Panel
In our June National Voter Trends Panel, Cygnal President & Founder, Brent Buchanan, and Director of Sampling & Innovation, Noah Wyhof-Rudnick, deliver key insights into the data shifts from the past month. Here are a few key takeaways to note: The generic ballot reached a new high again, growing to R+4. Biden’s net image slipped to another […]
Read MorePoll: Shapiro Only Ahead by 3%, Fetterman by 4%
A new nationwide poll of Ukraine released today shows Ukrainians are experiencing extraordinary stress amid the Russian invasion and would like protective and offensive weapons, as well as financial and humanitarian aid—the majority, however, no longer see a no-fly zone as a top priority. The joint Cygnal and Gradus poll surveyed 1,000 Ukrainians and included those currently in Ukraine and those who have left the country.
Read MoreMessage Mapping: The Next Evolution of Political Message Testing
One of the most crucial components to any political campaign is television messaging. Knowing how to communicate a candidate’s message and target particular constituencies is paramount to a successful campaign. Television advertising is a great challenge given the scarcity of well-positioned time slots and increased pricing as elections grow nearer. However, time slots and prices are irrelevant if the messaging is faulty.
Read MoreMay National Voter Trends Panel
In our May National Voter Trends Panel, Director of Client Strategy, Chris Lane, and Director of Sampling & Innovation, Noah Wyhof-Rudnick, deliver key insights into the data shifts from the past month. Here are a few key takeaways to note: Perhaps the biggest takeaway from this panel is that this has become a one-issue cycle, […]
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