Poll: Republicans Hold Generic Ballot as Economic and Inflation Concerns Grow
A new Cygnal poll released today in North Carolina shows Republicans with a 6-point lead on the generic ballot as voters are reeling from high gas prices and record inflation. More than four-in-ten respondents indicated “addressing inflation and the rising cost of living” or “rebuilding our economy and creating good jobs” should be a top priority for congress.
Read MoreCase Study: Ad Test Shows Definitive Lift with Issue Ad
“Cygnal’s Ad Testing allowed us to understand the real impact of our ad with suburban parents. Focusing on key elements of the advertisement, they revealed exactly how far our ad would move the dial.” — Liesl Hickey, Ascent Media The pandemic has transformed the public education system and not for the good. Education unions and […]
Read MorePoll: Westerners Feel Like Ukrainians – Do More
New Cygnal/Gradus/Response:AI international poll shows support for increased involvement WASHINGTON, D.C. – A new international poll released today showed significant Western support for financial and armament aid to Ukraine but limited appetite for a no-fly zone or all-out war. In a joint effort between Cygnal, Gradus, and Response:AI, more than 3,500 citizens of Ukraine, the […]
Read MoreCygnal releases new methodology to capture even the smallest of movements in your race
Daily trackers need to collect a lot of samples, but the traditional rolling approach does not provide the ability to see a representative sample of small subgroups or drill down with nuance. Cygnal’s new Momentum methodology runs a 3-day rotating set of polls where each poll is a different demographic subgroup. We apply data science […]
Read MoreCygnal National Voter Trends Panel
Cygnal President & Founder Brent Buchanan discusses the national trends and data revealed in our national voter survey for our district and issue tracking service (DIT). He is joined by data expert Noah Wyhof-Rudnick to dive deeper into these findings. Cygnal employs custom data science called District & Issue Tracking to take a large-sample statewide […]
Read MoreBrock McCleary Named to City & State PA Political Consultants Power 50 List
PENNSYLVANIA – Cygnal’s Brock McCleary was named to City & State PA Political Consultants Power 50 List – the top political consultants within the state. The list includes 50 rankings that are determined by the recent political consulting work done on behalf of the candidates across Pennsylvania, factoring in wins and losses in statewide and […]
Read MoreThe Rider and The Elephant
Often, the candidates best informed on policy have the most trouble connecting with voters. Part of the problem—for every type of campaign, but especially for policy-focused candidates—is that emotions play a central role in voter choice and decision making, but campaigns and candidates too often focus only on marshaling logic and data when communicating with […]
Read MoreBreitbart – Cygnal Poll: Vulnerable Democrat Elissa Slotkin’s Reelection Chances Could Be In Trouble
The new Chestnut 7th Congressional District is poised to send a Republican to Congress in 2022. The polling conducted in mid-November fount that a generic Republican candidate has a solid ten-point lead over a generic Democrat. Generic Republican candidate had a majority (51 percent) of support in the poll compared to the 41 percent for […]
Read MoreThe Art of Analytics
Predictive Analytics—it’s everywhere these days. It’s used in every flavor of business from large tech companies to sports. But how are predictive analytics useful in the political arena? What can it do? When used in the political space, predictive analytics does exactly what it does in every other area where it is used: saves time and improves the allocation of resources. One campaign […]
Read MoreBiden’s Future Hinges on an Economic Recovery
James Carville minted the phrase, “It’s the economy, stupid,” in 1992 to win the presidency, and it appears that not much has changed since then. Every month, Cygnal runs a nationwide tracking poll of around 6,000 respondents that asks questions about the national environment, top issues, and more. You can check out the service here: https://www.cygn.al/services/district-issue-tracking/. One question that is the most interesting when trying to get a gauge of the nation is taking the temperature […]
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