Pulse Pod

On this week’s episode of the Cygnal Pulse Pod, Chris and Brent discuss the burst of optimism among Republicans stemming from the Virginia race. Yet, the two reiterate the importance of how different federal elections are from smaller campaigns that focus on local issues moving into 2022 Midterms. Simplistic messaging stood out as the winning ...

On this week’s episode of the Pulse Pod, Chris and Brent discuss different types of survey responses. This year shows a particularly high rate of over-response among Republicans, meaning they want their voices to be heard when it comes to certain topics and issues. However, experience has shown us that a high survey response rate ...

On this week’s episode of the Pulse Pod, John and Brent discuss the impact of legislative races on policy as well as the importance these have gained throughout the last decade. As a matter of fact, it could be said that the current make-up of the American political map was decided back in that redistricting ...

On this week’s episode of the Cygnal Pulse Pod, Chris and Brent discuss the importance of storytelling when aiming to convey a political message with guest Holly Lollar. It’s not enough to say the right words and have the right points – you have to give people something to connect to from an emotional side. ...

On this week’s episode of the Cygnal Pulse Pod, Chris and Brent discuss some surprising data revealed by the District Issue Tracker. In only one month, “Recovering from Covid” went from the 8th most important priority for voters all the way to the 2nd most important priority, above other major social and economic concerns. This ...

On this week’s episode of the Pulse Pod, Chris and Brent discuss the movement of some minority voter groups such as Cubans, Venezuelans, and Vietnamese trending towards Republicans. Having their own set of ideals and beliefs originated from their unique experience both in the US and in their native countries, it seems that issues such ...

On this week’s episode of the Pulse Pod, Chris and Brent discuss political psychology and the major impact that understanding voter’s emotions can have on campaigns. Given the fact that people make decisions based on the feelings they have rather than on well-reasoned arguments, the better the candidates can understand their voters’ emotions, the better ...

On this week’s episode of the Pulse Pod, Chris and Brent discuss the brand new DIT subscription service. This exciting tool developed by Cygnal’s data science team is designed to help campaigns at every level understand their districts, their voters, and their issues better, providing consistent real-time data concerning the most important topics among a ...

On this week’s episode of the Pulse Pod, Chris and Brent discuss the brand new DIT subscription service. This exciting tool developed by Cygnal’s data science team is designed to help campaigns at every level understand their districts, their voters, and their issues better, providing consistent real-time data concerning the most important topics among a ...

On this week’s episode of the Pulse Pod, Brent and John Rogers, one of Cygnal’s Directors of Client Strategy, talk about “Coming out of COVID” and the impact it is going to have on politics. They discuss a recent Cygnal poll showing the consequences of politicians violating their own restrictions. This poll revealed that Governor ...