Case Study: Ad Test Shows Definitive Lift with Issue Ad
“Cygnal’s Ad Testing allowed us to understand the real impact of our ad with suburban parents. Focusing on key elements of the advertisement, they revealed exactly how far our ad would move the dial.” — Liesl Hickey, Ascent Media The pandemic has transformed the public education system and not for the good. Education unions and […]
Read MoreMarch National Voter Trends Panel
In our March National Voter Trends Panel, VP of Polling Brock McCleary and Director of Sampling and Innovation Noah Wyhof-Rudnick deliver key insights into data shifts and what to expect during this midterm season. Here are a few key takeaways to note: – 57% of voters believe the country is on the wrong track with […]
Read MorePulse Pod 40 – James Shirley & Tab Berg
On this week’s episode of the Pulse Pod, Chris and Brent share their table with Cygnal’s analyst and data scientist James Shirley, together with Tab Berg, a consultant based in California and Founder/President of TABCommunications, Inc. Jointly, they dive deep into Predictive Analytics – what is it, how does it work, in which cases is it more useful than standard poling, and how we can expect it to develop in the near future.
Read MorePulse Pod 39 – Cygnal Pollster Brock McCleary
On this episode of the Pulse Pod, Brent and Chris are joined by Cygnal’s experienced pollster and VP Brock McCleary to discuss the upcoming elections and touching on some major issues, including the current political environment (which is favorable towards Republicans), consequences of COVID policies, and shifting demographic trends.
Read MoreCygnal National Voter Trends Panel
Cygnal President & Founder Brent Buchanan discusses the national trends and data revealed in our national voter survey for our district and issue tracking service (DIT). He is joined by data expert Noah Wyhof-Rudnick to dive deeper into these findings. Cygnal employs custom data science called District & Issue Tracking to take a large-sample statewide […]
Read MorePulse Pod 38 – Cygnal Pollsters John Rogers & Chris Lane
On this first Pulse Pod episode of 2022, Chris and Brent premiere the new podcast's round table format. This time, they are joined by Chris Lane and John Rogers, two Cygnal team pollsters. They discuss the current general election macro environment, inflation concerns, and key demographics of voters moving into midterm season.
Read MoreBreitbart – Cygnal Poll: Vulnerable Democrat Elissa Slotkin’s Reelection Chances Could Be In Trouble
The new Chestnut 7th Congressional District is poised to send a Republican to Congress in 2022. The polling conducted in mid-November fount that a generic Republican candidate has a solid ten-point lead over a generic Democrat. Generic Republican candidate had a majority (51 percent) of support in the poll compared to the 41 percent for […]
Read MorePulse Pod 37 – Noah Rudnick
On this week’s episode of the Cygnal Pulse Pod, Chris and Brent share a preview for next year, as the current format of the podcast is being updated, moving from its usual intro + interview structure to a new style that will include some round table discussions and the sharing of very unique data collected by Cygnal’s own DIT. Also, Cygnal’s data scientist Noah Rudnick talks in detail about the mentioned District and Issue Tracker, commenting on some very insightful facts that was collected from around 6,000 respondents.
Read MoreMatt Gould–Pulse Pod 36
On this week’s episode of the Cygnal Pulse Pod, Chris and Brent discuss the burst of optimism among Republicans stemming from the Virginia race. Yet, the two reiterate the importance of how different federal elections are from smaller campaigns that focus on local issues moving into 2022 Midterms. Simplistic messaging stood out as the winning strategy in Youngkin’s victory. On another note, an original process of daily tracking developed by the Cygnal team has resulted in very accurate results in comparison with the traditional multi-mode poll.
Read MorePoll: Majority of Iowans Disapprove of Biden, Approve Reynolds, Grassley | The Iowa Torch
WEST DES MOINES, Iowa – ITR Foundation (formerly TEF Iowa) released its inaugural poll conducted on Friday. The poll reveals that 54 percent of Iowans think the state is headed in the right direction but are pessimistic about their economic outlook. They also believe their income and property taxes are too high. Also, 58 percent […]
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